When it comes to good advice on email marketing, the number is a bit higher than 10. But for the purposes of time and productivity, 10 Golden rules shall suffice. These are the rules to live by. Anyone who has an online business knows that your audience determines whether or not you succeed. This means that you have to keep in constant touch with your audience. This is the only they get to know what it is you are offering and how much it is going for. If you are constantly in your contacts’ mind, they can refer you to other clients when the need arises. But there is a fine line between providing relevant information and spamming your contact list. People are very fickle. You can only push them so far before they turn on you.
As a means of marketing, email can be very effective and not to mention cheap. This is provided you do it right. Here are the 10 Golden Rules Of Email Marketing.
1. GET THE RIGHT LIST
You need to choose a niche. Once this is done, make sure that the people you have on your email list qualify as buyers within that niche. There is no point of having millions and millions of emails in your list only to find out they are not interested in what you have to sell. Qualify your database and make sure they are people who are interested. Quality is much more valuable than quantity here.
2. GET CONSENT
When building your list, make sure that everyone on it opted in. With every email you send, make sure to include an option for them to opt out. You can hide this option somewhere in the bottom or within the fine print but it has to be there. This is the only way to give your clients the freedom they need in order to trust you. Emailing someone straight out of the blue is not only spamming and illegal, it is also often deemed as fraudulent. This means your client base will be predisposed to thinking you are a scam artist.
3. CONTENT IS KING
Everyone knows that the main reason you are sending out the emails is so you can sell them one thing or another. That is perfectly fine, they opted in. What people do not like, is shoddy work. You have to put in some effort and actually provide some kind of value before you try to sell them something. This means that whatever email you send to your mailing list, has information that benefit them in some way. Once they consider you a trustworthy authority within the niche, it will be much easier for them to buy from you.
4. CHOOSE THE RIGHT EMAILING SOFTWARE
Although you can use Outlook, you need a less limited software for your emailing campaigns. Choose something that will not only allow you to send emails and newsletters that contain graphics and what may be considered heavy content, but something that also keeps track of the statistics. This means a software that can keep track with your marketing success rate and also take note of the unsubscribers. You could even choose an emailing software that is a hosted micro-site. This way you get more inbound links to your websites and thus better ranking on Google.
5. INCLUDE LINKS
In your emails, make sure that you include all the necessary links back to your own website. This is the only way you can convert the readers into actual buyers. Make the links loud and obvious, make them relevant to the content and always have a call to action. Let the client know what you want them to do. Some people need a little prompting and nudging in the right direction.
6. AVOID THE SPAM FOLDER
Even though you have consent, there are some trip words that will automatically be flagged by most email filters. These are words that you should try to avoid at all cost. There are about 200 of them but here are five strong examples:
– Free- Prizes- Win- Information you requested – Great deal/offer
These are common place words that spammers use to entice people. If you have a high quality list, you rarely have to entice them with such words. Give them the necessary information, send them over to your site, then you can give them whatever offer you have going on.
7. CHOOSE YOUR TIME WELL
This is basic ‘working man psychology’. There are different times within our working week where we pay attention to different things. If you send out your email campaign on a Monday morning, chances are no one will act on it or even read it. This is because Monday mornings are set aside for meetings and strategy sessions. Everyone is too busy. Friday afternoons will not yield great results either, we are too busy planning out the weekend. Early afternoon on a Wednesday or Thursday will work best. We are through hectic Mondays and have done most of the weeks work. This means people have a little time to actually pay attention to their Inbox and see your promotion.
8. USE VERY FEW IMAGES
Although images can be enticing, especially if you are promoting a restaurant or a vacation spot, most people never see the images that are sent to them through email. This means you will be wasting useful real estate. Make sure the main message is in the words, you can include a link to the images within the message sent.
9. DON’T SEND TOO MANY EMAILS
The laws of supply and demand are in constant effect when it comes to business and marketing. Email marketing is a little cheaper than most marketing campaigns. You can send out a lot of messages and really get the word out about your products. This often tempts most marketers into sending two or three messages a week to their emailing list. Most people do not have the time to read, let alone take action when it comes to this high number of emails. Make sure your content is not only high in quality, but rare enough to be in actual demand. Send an email once or twice every month with proper offers and high quality, relevant content. This way your database will always be on the look for an email from you rather than just marking as read and moving on.
10. TEST BEFORE SENDING
Always test the material before actually sending it out. Send it to yourself, open it up and read through it. This will let you see mistakes and typos, if any as well as give you a general idea of what the client will see. This is a little like proofreading your work before sending it out.
So there you have it, the 10 Golden Rules Of Email Marketing. It is easy to get carried away and treat this as a simple matter. For your email marketing to work effectively, you need to plan it well and execute it even better.